Reason 1 – Designing your personal brand logo
Treating your social media profile picture as your personal brand logo immediately ensures that you think carefully about design and consider who’ll be the best to utilise it for you. If you needed an actual graphic logo you would go to a professional graphic designer to help realise your vision, but as this is photograph we are talking about, who is going to shoot the picture, yourself, a friend or a professional? This is up to you but here is some key information that may help you decide:
On Linkedin users with a professional headshot are 14 times more likely to be viewed
Reason 2 – Colours used in your personal brand logo
Once you’ve chosen a logo designer or in this analogy someone who is going to take your social media profile picture, you’d need to think about the colours that feature in the design. What colours should you wear? And what colour should appear as a background ? Should these be the colours of your business if that business is your own or the company you work for? Or should they be designed to contrast and stand out next to your posts or comments on social media newsfeed’s? Think about how small your profile picture is when displayed in these newsfeed’s, it’s hard to see your face so colour could help you stand out and people would become familiar with those colours in the same way we do with logo’s. The black and red and orange and black profile pictures displayed here both stand out on social media newsfeed next to your post or comment.